Copywriting is either well compelling or a total flop depending on either or not the writer knows how to generate writing that makes people buy. This discrepancy is so pronounced that poor copywriters work for as small a few cents a word while the best ones can fee any thousand dollars for one sales page or direct mailer. Can you guess what the most indispensable discrepancy is between copywriting which sells and copywriting which gets ignored?

The discrepancy lies within comprehension what drives people's buying decisions, and it's super simple...it's the basic emotional needs.

Drives

The Basic Needs Which Drive Buying

Have you ever wondered why so many spend money irresponsibly, approximately to where they can't control it? The majority of people in our country are broke because of their poor spending habits, and there can only be one presuppose for this: spending decisions are Not based on logic, they're based on emotion. Advertisers spend billions of dollars of study to find out which words, phrases and colors and other things illicit emotional responses in people.

These emotional responses are linked to the basic needs for security, excitement and validation. These are the three basic emotional needs which drive all decisions, along with the reasons why people buy. Again, the needs are for validation, protection and excitement. If you know how to petition to these needs, you're on your way to becoming a Very efficient copywriter.

Appealing to the Emotional Needs

So how do you petition to the basic needs for validation, protection and excitement? One way is comprehension the contrasting emotional states which happen as a succeed of not having the emotional needs met. For example, jealousy is a marvelous tool for compelling people to buy...it's because when a man is jealous they feel invalidated, which causes intense emotional pain and pain inspires a man to take immediate action.

For enterprise to enterprise copywriting, it's invoking jealousy by mentioning how they are going to be "left behind by their competition" if they don't have your stock or service. For enterprise to customer writing, it's the old "keeping up with the Jone's" which, as you know, works wonders for getting people to spend money....even money they don't have.

This petition to emotional needs is what's causing other copywriters to fetch grand paychecks while you work for peanuts. So don't be one of those left behind, learn to petition to the emotional needs which drive people's buying decisions and take your place surrounded by the copywriters who can well write their own paycheck.